Fractional CMO & B2B Marketing Advisory
We don't just build brands.
We build sustainable revenue engines.
Strategic marketing leadership for growth-stage B2B companies ready to scale.
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The Challenge
Growth-Stage B2B Companies Face
a Marketing Leadership Vacuum
Most scaling companies know they need marketing leadership, but the traditional options don't fit.
of B2B buyers fully define their requirements before ever speaking with sales
of B2B buyers can't tell the difference between one brand's digital experience and another's
of new C-suite hires fail within 2 years due to integration issues — a costly, high-risk bet
Average total compensation for a full-time CMO in the US — before they've delivered a single result
Sources: 6Sense (2025), Gartner (2021), Harvard Business Review, Glassdoor (2026)
The Leadership Gap
Why Traditional Options Fall Short
Companies typically consider three paths for marketing leadership. Each comes with significant trade-offs.
| Full-Time CMO | Marketing Agency | Freelancers | Fractional CMO | |
|---|---|---|---|---|
| Time to Value | 3-6 months | 2-3 months | Varies | 4-8 weeks |
| Strategic Vision | Strong | Limited | None | Strong |
| Team Leadership | Yes | No | No | Yes |
| Failure Risk | High (costly hire) | Medium | High | Low |
| Year 1 Cost | $250K-$400K+ | $120K-$300K | $50K-$100K | $60K-$120K |
"Senior marketing leadership that embeds with your team — without the 6-month search and the $300K commitment."
The Smarter Model
Fractional CMO: The Market Has Spoken
The fractional executive model isn't new — it's proven, growing, and delivering results.
68% Demand Growth in One Year
Fractional CMOs, CFOs, and CTOs experienced 68% growth in demand from 2023 to 2024.
Faster Time to Value
No lengthy ramp-up. Fractional CMOs bring pattern recognition from day one.
35% of US Businesses as of 2025
One in four US businesses already uses fractional leaders, projected to reach 35% adoption.
Flexible Engagement
Scale up or down as your business needs evolve, without the overhead of a full-time hire.
Sources: Frak Conference State of Fractional Industry Report (2024), Forbes (2024), Deloitte (2024)
Our Approach
Strategy-First. Data-Driven. Results-Obsessed.
A proven four-step framework that turns marketing chaos into a predictable growth engine.
Context Analysis
Deep-dive into your market, competitors, ICP, and current marketing infrastructure.
Strategic Objectives
Define clear, measurable goals aligned with your business outcomes and growth targets.
Phased Value Delivery
Execute in 30-60-90 day sprints with clear milestones and accountability at every stage.
Optimize & Scale
Continuously refine based on data, double down on what works, and scale proven channels.
What We Do
End-to-End Marketing Leadership
Six core capabilities that cover the full spectrum of B2B marketing, from strategy to execution.
Fractional CMO On-Demand
Executive-level marketing leadership without the full-time commitment — perfect for startups and scale-ups ready to accelerate growth.
Brand Positioning & Messaging
Developing clear, compelling messages that help you become the obvious choice to your ICP — not just another option in the consideration set.
Product Marketing
Bridging the gap between product and market with sharp positioning, launch strategies, and buyer enablement that drives pipeline.
Marketing Team Building
Sourcing, hiring, and onboarding the right marketing talent while building processes that scale with your growth.
Content Strategy
Creating cohesive content strategies that amplify brand voice and drive engagement across all touchpoints.
Event Strategy
Leveraging events to build a revenue pipeline and a memorable brand — from conferences to intimate executive dinners.
Our Edge
20 Years of Expertise, Amplified by AI
Most consultants either ignore AI or over-rely on it. We integrate it as a strategic force multiplier.
The AI Confidence Gap (MiQ, 2025)
The gap between knowing AI matters and actually leveraging it is where most companies lose ground.
How BeSeenCo Uses AI
Sources: MiQ AI Confidence Curve (2025), Gartner CMO Spend Survey (2025)
"Strategic depth meets AI-powered execution speed."
Track Record
Companies We've Driven Growth For
From fintech to SaaS to sustainability — delivering marketing leadership across industries, as a fractional CMO, advisor, and in-house leader.
Toucan Payments
- Brand positioning & messaging for PSP line of business
- GTM strategy & marketing operations setup
- Website content, SEO & sales collateral
Reelo
- Brand positioning & messaging for SMB segment
- Content strategy for restaurant & retail verticals
- Digital marketing guidance
PreMagic
- Market positioning & competitive differentiation
- Digital campaign strategy for MEA, UK & Europe
- SEO, content strategy & marketing team hiring
ESGPace
- Brand strategy & thought leadership positioning
- GTM approach for enterprise sustainability buyers
- Content strategy & digital presence
Zuddl
- Built and led end-to-end marketing function
- Content-led growth engine & Event Heroes thought leadership
- Event-led marketing across NA, Europe & India
CleverTap
- Top-of-funnel demand via events, webinars, email & PR
- Built global partner ecosystem across NA, Europe & APAC
- Co-marketing GTM plans with strategic partners
What Clients Say
Don't Take Our Word for It
Hear from founders and leaders who've worked with Ketan.
Ketan has been a great addition to our team in the role of a fractional CMO. He's provided insight on marketing strategy, fundraising announcements, category creation, and is helping us amplify our brand. He stands out as one of the most creative, passionate, and scrappy partners and marketers I have worked with. He is playing a crucial role in building and mentoring our team. I have learnt a lot from him.
The Founder
Your Fractional CMO
Ketan Pandit
Fractional CMO | B2B Marketing Leader | Founder, BeSeenCo
With over 20 years of experience spanning enterprise technology, high-growth startups, and global SaaS companies, Ketan has built and led marketing functions across three continents. From his early career at TCS and Cognizant to scaling marketing at CleverTap and leading it at Zuddl, he's developed a deep understanding of what it takes to build marketing engines that drive sustainable revenue — not just vanity metrics.
Ketan founded BeSeenCo to bring executive-level marketing leadership to growth-stage B2B companies that need strategic firepower but aren't ready for a full-time CMO. He combines old-school strategic rigor with modern AI-augmented execution to deliver results at startup speed.
Career Journey
Credentials & Recognition
Engagement Model
Your Engagement, Designed for Impact
A structured, transparent model built for results — not billable hours.
6-8 Hours / Week
Dedicated strategic time tailored to your company's stage and needs — enough to drive impact without overhead.
6-Month Commitment
A meaningful engagement window to build strategy, execute campaigns, and measure real results.
30-60-90 Day Milestones
Structured delivery with clear checkpoints — so you always know what's been done and what's coming next.
What to Expect
Ready to Be Seen?
Let's talk about how BeSeenCo can build your marketing engine. No pitch decks, no pressure — just a strategic conversation.