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Selected Work

Strategy that moves markets,
teams, and positioning.

A selection of engagements across B2B SaaS, fintech, and consulting — each one built from a blank page.

Filter by Capability

All Work Positioning & Messaging Value Proposition Design Team Architecture Marketing Operations Demand Generation Brand Architecture Content & Thought Leadership

01

Reelo

B2B SaaS · F&B · Marketing Advisor

3× DemosBooked in 12 months
  • Scaled the marketing function from 1 to 10 — building every discipline from scratch across content, social, design, video, and operations
  • Redefined positioning and messaging to support international expansion, evolving the brand from a loyalty tool to a revenue growth platform
  • Streamlined HubSpot as the single source of truth for leads, pipeline, and marketing attribution
  • Creator and host of Today's Special — India's first F&B focused podcast
Team ArchitecturePositioning & MessagingDemand GenerationValue Proposition Design

02

PreMagic

B2B SaaS · Event Tech · Fractional CMO

+30% InboundGrowth in qualified leads
  • Streamlined the martech stack and CRM to drive higher inbound leads and measurable funnel improvements
  • Defined the global events playbook and strategy — giving the team a repeatable framework for market expansion
  • Led the repositioning exercise to evolve the product narrative from independent modules to a unified platform story
  • SEO, content strategy & marketing team hiring
Value Proposition DesignMarketing OperationsDemand Generation

03

Toucan Payments

Fintech · Payments · Fractional CMO

3 BrandsPositioned & launched
  • Led full rebrand and repositioning across two products as the business evolved and secured RBI licensing
  • Built and mentors the in-house marketing team — including delivering a third venture's complete web presence, solo, in under three weeks
  • Standardised marketing operations through end-to-end implementation of Zoho CRM
Brand ArchitecturePositioning & MessagingTeam Architecture

04

ESGPace

ESG · Sustainability Consulting · Marketing Advisor

Thought LeadershipBuilt from zero visibility
  • Building the complete thought leadership and discoverability infrastructure for a 20-year practitioner with 1,500+ career projects
  • Placed articles with a national business publication and a sectoral industry body — ghost-written from brief to final draft
Content & Thought Leadership

05

Zuddl In-House

Event Tech · SaaS · VP Marketing

0 → Full FunctionMarketing built from scratch
  • Built and led the entire end-to-end marketing function from zero
  • Created the Event Heroes thought leadership platform and content-led growth engine
  • Designed and executed event-led marketing across NA, Europe & India
Team ArchitectureDemand GenerationContent & Thought LeadershipMarketing Operations

06

CleverTap In-House

SaaS · MarTech · Head of Marketing

Global ScaleNA, Europe & APAC partner ecosystem
  • Drove top-of-funnel demand via events, webinars, email & PR
  • Built global partner ecosystem across NA, Europe & APAC
  • Designed co-marketing GTM plans with strategic partners
Demand GenerationMarketing OperationsTeam Architecture

In One Line

ReeloTook a restaurant SaaS from zero marketing infrastructure to tripling booked demos — while repositioning the brand three times along the way.
PreMagicClarified the ICP, restructured marketing ops, and drove 30% inbound growth for an AI-powered event platform expanding across India and the Middle East.
Toucan PaymentsRebranded and repositioned across two regulated fintech products — and built the team that now runs it day to day.
ESGPaceTurning 20 years of ESG expertise into a visible, publishable, discoverable thought leadership presence.
ZuddlBuilt the entire marketing function from scratch — team, content engine, and event-led growth across three continents.
CleverTapScaled demand gen and built a global partner ecosystem spanning NA, Europe, and APAC through co-marketing GTM plans.
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